Building and operating metrics-driven brand, demand generation, and customer experience teams for over a decade.
I’m Kali, a consumer marketing leader focused on healthcare and wellness. Currently, I’m the Senior Vice President of Growth & Brand at Workit Health.
I build brand identities at early-stage startups, and strategies to accelerate growth at mid-stage startups. As a founding member of Workit Health’s team, I’ve overseen our growth from pre-revenue to 50mm ARR.
Areas of expertise include:
Brand Strategy
SEO & SEM
Paid & Organic Social
Go-to-Market Strategy
Funnel Optimization
PR and Media Strategy
Team Leadership and Mentorship
Experience
Workit Health, 2021-present
SVP, Growth & Brand
One Mind Accelerator, 2023
Mentor
Workit Health, 2019-2021
Head of Marketing
Workit Health, 2017-2019
Head of Community
2017-2019
Content Strategist
Kalireads, 2017-2019
Creator
Workit Health, 2016
Founding Team
Westin, 2015-2017